Canberra Vineyard expands into China

A couple of years ago, we shared the story of Shaw Vineyard Estate, a local winery that had recently won the Emerging Exporter Award at the 2010 ACT Chief Minister’s Export Awards. At the time, they were focusing on further developing their export market in the Asia region, marketing to the Philippines, Taiwan, South Korea, China and Hong Kong. Read the original Shaw Vineyard Estate case study.

We’re pleased to say that they have had a successful journey since their win in 2010, with the family-owned wine producer officially opening their own cellar door and wine shop in China.

In conjunction with Suntay Wines, the new wine shop and wine-tasting room in Haikou, Hainan Island, exclusively features wines produced by the Murrumbateman-based Shaw Vineyard Estate.

The recent launch was well attended by local Chinese and Australian representatives, including Graeme Shaw, CEO of Shaw Vineyard Estate, Andrew Ng, the China representative of the Estate, and Chen Hao, the Principal of Suntay Wines.

Mr Shaw said “The launch was a great opportunity to put a face to the brand as Shaw Vineyard Estate was established in 1998, and continues today to be a 100 per cent family owned and produced winery.”

The launch came following the careful execution of their export strategy, which focused on the emerging China market, a market they had entered more than five years ago.

Their wines are in high demand and excel in the Chinese wine market. The company now plans to open two more Shaw Vineyard Estate cellar doors in China, with the next locations to be in Shi Jia Zhuang in Hebei province and Changzhi in Shanxi province.

Shaw Vineyards also has its sights set on opening a new warehouse in Guangzhou in Guangdong province to supply directly to smaller wine shops and selected hotels.

A variety of wines including the newly released Winemakers Selection Cabernet Sauvignon 2009 are available at the Chinese locations. This particular 2009 wine has already received praise in the Chinese wine market and scored a ‘Best Value’ silver medal at the 2013 China Wine & Spirits Awards.

To find out more visit the Shaw Vineyard Estate website , like them on Facebook  or follow them on Twitter .

Looking to export your product or service? Visit our Trade and Export Development page or contact the ACT Exporter's Network .