Part 2: Increase your business' digital presence - there's help out there!

In last week’s blog post we discussed creating a website for your business and potentially using that website to engage in e-commerce. These are just a couple of ways your business can increase its digital presence.

Social media:

Social media is just one more way your business can create an online presence. This is often quite an effective, low-cost option that can be a way to create a connection with your customers.

There are a number of different social media platforms, the most popular ones include:

• Facebook 
• Twitter 
• Google + 
• LinkedIn 
• Blog
• Video sharing sites such as YouTube  or Vimeo 
• Image sharing sites such as Flickr , Instagram  and Pinterest 

The Australian Government’s Digital Business website  as well as the Driving Business Online website  both provide information to help your business start with social media.

You can also visit the Australian Competition and Consumer Commission website  which provides information relating to:

• monitoring social media;
• minimising your risk on social media; and
• misleading claims and comments on social media.

Still need help? Contact the ACT Digital Enterprise program.

The ACT Digital Enterprise Program  is an Australian and ACT Government initiative, delivered by the Canberra Business Council. The program uses industry experts, digital champions and case studies to demonstrate the digital success stories of local Canberra businesses.

The ACT Digital Enterprise Program provides hands-on learning to local business through a series of group workshops. These workshops cover topics such as e-commerce, online marketing, social media and digital strategies. To find out more about their upcoming workshops visit the ACT Digital Enterprise Program Event Calendar .

You can also contact the ACT Digital Enterprise Program to arrange a free personalised business consultation. Using expert professionals, the consultation will help your business to understand where it is, where it wants to go and how the goals can be achieved.

To qualify for the consultation, you must attend at least one of the group workshops.

To arrange a free personalised consultation register your details on the ACT Digital Enterprise website . You will then be asked to complete a short online questionnaire which will determine your current business’ digital position.

An appointment with one of their industry experts will then be arranged to discuss your businesses and to develop some options to deliver its digital growth. A ‘Digital Ready Roadmap’ will then be provided to you outlining the next steps.

Have you found any other resources that help business get online? Share your tips on our Facebook  or Twitter  pages.